Smart Navigation
Custom built navigation buttons allow users to seamlessly explore facades and colour schemes with ease.
Diverse Home Designs
Featuring eight homes from trusted builders, each with three distinct variations, the platform enables users to visualise different product applications within various architectural styles.
Product Transparency
An interactive product popup provides detailed information on materials used, with direct links to the Brickworks website, ensuring quick access to specifications and purchasing options.
Product Insights
Highlight icons identify key product attributes such as the Basix Rating, allowing users to make make deeper, data driven product selections.
Integrated Colour Schedule
A downloadable PDF colour schedule provides an easy to save document, ensuring selections can be referenced for final documentation and decision making.
Optimised Sharing Capabilities
Custom built buttons provide seamless functionality featuring a dedicated call to action for booking a Colour Consultation, and an integrated share tray, enabling users to effortlessly share across platforms.
Refined Analytics
A custom analytics dashboard, developed with Brickworks’ key insights in mind, delivers relevant, actionable data to drive smarter business decisions.
Bringing the Vision to Life with High Quality Renders
To elevate the visual experience, the collaboration included RxD Global, part of the Red Design Group banner. RxD’s high quality renders ensure that every material, texture and detail is presented with exceptional realism. By crafting this 360° content, RxD has made each space within Brickworks Estate feel as tangible and lifelike as possible, bridging the gap between digital and reality.
As part of Red Design Group, RCX and RxD Global seamlessly integrated immersive technology and photorealistic rendering, bringing Brickworks Estate to life with unparalleled clarity and precision.
Setting a New Standard for the Industry
Brickworks Estate isn’t just a tool, it’s a new industry benchmark. By blending advanced technology, immersive design and photorealistic rendering, it has redefined how everyone can experience a shared vision.